The Secret to Bum Marketing – You Have to Really Narrow Down Your Niche

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Want to know what the real secret to Bum Marketing is? Want to know how you can finally start making money with affiliate marketing? Well, you just have to know how far you must narrow down the niche you want to try and sell to…and the rest is gravy!

Okay, I’m assuming you know what a niche is. You know, a small targeted section of a larger market. Take weight loss for example…big market, and saturated with competition. And even if it wasn’t, you have too many people with different needs in that big of a market so your message would have to be way too broad to try and reach everyone and would therefore be ineffective.

So, you would want to maybe look at diet plans that focused on perhaps just women. And maybe narrow it down a little further to women who are getting married soon and need a plan that gives them super quick results and targets the right areas of the body that need to be thinned out a bit to accommodate their wedding dress.

Here is another example. I was at an air show this weekend that focused on War Word II airplanes and memorabilia. They had all these old planes that had been reconditioned and were operational as well as tanks, motorcycles, jeeps and weapons of the same time period…pretty cool.

They also had people dressed up like soldiers and were kind of doing little re-enactment scenes…no simulated wars or anything, more like how a camp would look, or a bunker or weapons area, etc.

I started to do a little niche research and went over to the vendor tents that were selling items from the time period. Theses were authentic pieces, not replicas… and not cheap. I noticed something unusual that I had not realized until I saw it with my own eyes.

Folks just like me came to the show to see the airplanes…I wasn’t really interested in the actual weapons or uniforms or other such memorabilia, as interesting as it was. Then you had folks who were interested in that kind of stuff and I figured you would probably have two types of those kinds of people who would make a purchase at the vendor tents.

The first type of person was someone older, a retired vet who had seen some type of military combat before. Then you had the kind of person who was active duty, most likely an officer type really into the history of the military.

I stood around and watched for a while and came to the conclusion that I still have a lot to learn about marketing and figuring out exactly who my market is in a particular niche because I totally missed the mark.

You know who was actually buying all the old stuff? It was the guys who were actually a part of the reenactment. The guys who gave up their weekend to dress as soldiers and walk around like they were actually living during WWII and talking to each other in German and saluting higher ranking officers and eating realistic rations and so on and so on.

It was these guys who broke role only long enough to go hunting in the vendor tents for that one piece of their collection they were missing, or to buy a new medal or ribbon for their uniforms.

I also realized that I never would have even considered this niche before because it would be too small…I mean how many WWII buffs are there really out there? Thing is, I would not be opening an expensive brick and mortar store to sell to these people, and as you might imagine, there is no such store anywhere in the large city in which I live.

These people acquire most of their “stuff” online, which is exactly where I work. So, this would probably be a very targeted, highly motivated, ready to buy group of people that most marketers would overlook…don’t you think? Or at least get their actual market wrong like I did when I made a guess as to who would buy the stuff the vendors were selling.

Goes to show that you must do your research and understand who your market is, what they are passionate about, if they have the money necessary to buy what you are selling and how much competition there is out there and if you can position yourself in front of the market better than they have.

Wouldn’t you like to know the secret to making money from home so you can pay your bills, take a much needed vacation or quit your day job? Of course you would!

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Marketing and the Internet – How it Comes Together

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Anyone who’s marketing campaigns are in the 21st century know that the internet is an invaluable resource for attracting potential customers. With search engine results, blogs, and social networks, you have a plethora of resources to attract attention to your company and/or product.

In addition to free resources such as those, you also have pay-per-click advertising provided by search engines such as Google, Yahoo, and Microsoft. While many have pour their advertising dollars into online marketing campaigns through these search engines, not many have been able to use them as effectively as possible. The trickiest of all search engines is Google. Google is a company that prides itself in delivering the most relevant search results possible. It uses mathematical algorithms in order calculate what results should be most useful to the person searching. Part of this is actually based upon historical click history. This way of thinking carries over in even the sponsored search results of Google.

It does not matter how much you are willing to pay Google per click to get your ads to show. If Google feels your ads are not relevant, it will give the favor to someone else. What’s more, if Google really doesn’t like your ad, they may ask you for as much as $ 10 a click just to show on the first page. Such practices by Google may make some people want to pull out their hair in frustration. Google can be extreme finicky and hard to understand. If you do not understand all of the intricate workings behind the Google AdWords system, it is likely that you will be bidding a lot more than you have to on your ads.

This is were a good marketing resource is handy. Being frustrated time and time again by Google myself, I went to look for help. What I found was Wealthy Affiliate. Wealthy Affiliate is a membership program to a community and a wealth of resources. It is there that you can learn much about the taming of Google. I was taught what to do when encountering the “Google slap” (when Google suddenly drops your Quality Scores and stops displaying your ads), a problem that I was previously unable to solve.

Google is not the only thing that Wealthy Affiliate helps you with, though. It teaches you how to perform an effective internet marketing campaign all-around. You can learn about all of the many resources out there for promotion and how to utilize all of them. Whether your aim is affiliate marketing or promoting your own product, Wealthy Affiliate can certainly make you a better marketer with its 8-week marketing course.

Aside from the many resources and instruction available, Wealthy Affiliate also thrives from having an active and helpful message board community. Many experienced marketers frequent the forums and are able to offer advice to any specific problems or questions you may have. It is certainly something that is worth taking advantage of.

I recommend enrolling into the Wealthy Affiliate program if you ever had struggles with conducting a successful online marketing campaign, or just feel that you could be doing better. It is no complicated concept that if you can minimize your expenses and maximize your efficiency, you will also maximize your profit.

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Internet Marketing Success Requires Patience

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Far too often beginning Internet marketers begin that career with very unrealistic expectations. There are a variety of reasons for these fallacies in their thinking. The least of which are the hundreds, if not thousands of offers out there promising the beginner that riches are just around the corner if they’ll buy a certain product or service. Many of these offers are downright scams. One of the most popular examples of these scams are the copy and paste ideas that suggest simply entering data into forms can result in thousands of dollars per day of income.

One should always remember that if an offer sounds too good to be true, then it most likely is. Many offers that promise quick success are not actually scams but they don’t tell the full story either. Yes it is possible to make great deals of money in a short amount of time on the Internet. However, in order to do that, the Internet marketer requires a solid set of basic skills and a foundation of knowledge for how Internet marketing works.

For example, I talk with many beginning Internet marketers and find out they don’t have any concept what so ever of what lead generation is. Most of them simply believe that establishing a profitable online business is a matter of “build it and they will come”. Most beginners think that building the website is the hardest part of the process. Granted, there is a steep learning curve for building that first website. But quite honestly, that is the most simple piece of the puzzle. All the offers that promise tremendous income in a short amount of time, if they are not scams, require the Internet marketer to brain thousands, if not tens of thousands, of visitors to a website.

New marketers fail to understand the concept of conversion rates. In Internet marketing website that converts three sales per hundred visitors are doing remarkably well. This is a 3% conversion rate. In the real world anything between one and 2% is quite good. Therefore, with a 1% conversion rate, 1000 visitors could result in 10 sales on the website. In truth, those new to the business will not even enjoy anywhere near a 1% conversion rate for quite some time. There are simply too many aspects that must be done correctly before successful conversion rates are enjoyed.

And this is not even to mention the issue of traffic to the website. Many beginners simply believe they can purchase this traffic via pay per click programs. Pay per click is a viable solution for earning income online but it is one of the hardest areas of Internet marketing to master. Countless beginners have thrown thousands of dollars into pay per click campaigns with little or no success. Search engine optimization is the preferred method since no investment were continuing payments are required for traffic that is gaining that way.

However, the downside to using search engine optimization for attracting quality traffic to one’s website is that the process requires significant work and time before any success can be seen with the method. Beginners simply do not have the patience in most cases to invest the time and work required to build up the traffic using search engines. And here again, there are many products willing to step in and instantly satisfy the beginners need for bringing traffic to a website. I’ve talked with countless people who purchased so-called traffic packages that promise to bring in tens of thousands of page views to a website for less than $ 100. Needless to say, these are all scams. Sure, the payments to these scammers will result in 10,000 page views. But what the beginner does not understand is that the scammer is also paying fractions of pennies to other people to simply click on large lists of websites with no intentions of buying anything.

That’s just one example of how new Internet marketers can easily be taken advantage of without a solid foundation of skills and education under their belt. If one is not willing to invest three to six months of very intensive practice and learning to build even the most basic Internet marketing skills, then it’s advised those without the patience should definitely look elsewhere for a new career other than Internet marketing.

Find much more advice and how-to videos at Steve’s Site for how to build a website for income

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Which Ways To Do Internet Marketing Successfully?

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Today, there are more and more new technologies to make doing business online easier such as internet marketing. If you just have a website, it is impossible to do internet marketing successfully. You need to make your website different from many other websites and attractive to prospects. One of the best strategies in internet marketing is pay per click advertisements in few recent years.

 

But, lots of changes have occurred in internet marketing. These changes have come out with a new internet marketing strategy. It is none other than social networking. This is a powerful tool through which you can reach the multiple audiences easily. You can expose your website as well as develop your business through social networking sites.

 

Powerful social marketing strategies

 

1] Blogging is the easiest and cheapest way to attract the audience. Blog posts will be beneficial to your business, if the contents are fresh, informative and useful to the audience. You need to refresh the blog contents every day or weekly once and leave a backlink to your site. If the information you have posted in the blog is useful, definitely the user will click the link to get more information from your site. In this way blogging can be used to drive traffic to your site and draw customers who are sure to purchase your product or avail the services.

 

2] Social networking sites are becoming more popular, because you can reach numerous audiences in short period. These are the sites frequently visited by potential customers in search of information. Some of the social network sites through which you can meet potential customers are: Facebook, LinkedIn, Twitter, MySpace etc. Creating your company profile in these sites will attract more audience, as the information is fresh and useful. If you want to bring your online business to the top position in short period, you need to use social networking sites.

 

3] Article Marketing is one another mode of marketing your product in the internet. You can post keyword or keyphrase articles and give a link in the web page. People who are in search of information on various topics or products will be diverted to these web pages through search engines. If the article creative and useful, then there are chances that the user may click the back link to visit your website. They may even purchase the product if they gain confidence on your website and your product.

 

All these above tips will help you to develop your website and earn revenue. These strategies are effective and easy to follow.

 

Dhruv Patel is an affiliate marketer. He is a happy DreamHost customer and recommends DreamHost to any body who wants to host a web site. He has created a site to help DreamHost customers.

If you are not an existing customer of DreamHost and want to sign up with DreamHost, use DreamHost discount to get a discount.

If you are an existing customer and have any issue with DreamHost account, simply contact him using the “Contact Us” link on his site and he will help you in solving your issue.

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Pay Per Click – A Good Way of Marketing

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One of the most important matters that businessmen always concern is publicizing their products or services. In this situation, pay per click advertisement is a good method. You can easily earn money in this way as long as you possess a website.

 

Pay per click advertising could give you much monetary benefits if you have your own website or blog. And it is also a good way to earn income in a situation where you have a lot of web site traffics on your web page.

 

Through your page, businessmen advertise their products and services and when one will click on the ad, you will be paid for it. There are even pay per click advertisers who will share percentage of money to you every time the ad will be clicked and then buy the product.

 

If you have little traffic on your website, this is not a good option for you because this is could be best if you have more and more clicks on the ad.

 

Nonetheless, if you have many consistent visitors in you websites or blogs per day, pay per click can be added without fee and this is a possible to way to earn more income.

 

This option also is very good for advertisers because if they advertise their products or services through pay per click, the advertiser can look and find a busy website which produce many traffics.

 

So when a website produces a lot of traffics and the marketer’s advertisements are on that website, this could be a great opportunity that the advertisement can be clicked and viewed by the internet users.

 

Pay per click advertisements can be added on multiple websites which create a lot of page views. In this manner, this doubles or triples the number of people who view the advertisements thus your product or services are offered.

 

Make sure that your kitchen flooring would be great the next time to do kitchen renovations.

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The One Week Marketing Plan by Pot Pie Girl

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“One Week Marketing Plan” was written by Jennifer Ledbetter better known as Pot Pie Girl, sharing her experience on how she started an internet business making $ 154,819.96 a year as a Super Affiliate, using only free methods working from home. If you read her eBook you will quickly see that she is very straight to the point and gives the reader a clear simple step by step guidance of how to make a good living from building Squidoo lenses and writing articles.

Here is how “One Week Marketing Plan” can work for you.

* Every element of One Week Marketing is broken down into daily tasks. Just pull up that day’s action plan and follow the simple steps and you’ll be well on your way to making money.

* She has taken all the guesswork and frustration out of making money online for you. She takes you by the hand and show you how to plug in each piece of the puzzle to make money.

* Showing you The Steps to Starting a Successful Online Business with no money to invest. How to get on the ground and running with no money out of your pocket.

* One of the simplest, most effective ways to gather niche market ideas.

* How to use Squidoo effectively to draw potential customers.

* How to get ranked in the first page in Google and hold your position.

These are only a few benefits of this well written guide to help you succeed with your business. As a bonus she also includes a conversation with Nick. This was done as a test to see whether her product will work for anybody that applies these methods. Nick made 5 sales in his first two weeks applying her methods as you will she in the testimonials. I have started implementing her methods myself and am already seeing some great results. My traffic to my Squidoo lenses has almost doubled in my first week and I also made more sales. I am so glad that I now don’t have to spend so much money on paid advertising. All you need is a desire and follow her steps and you will see that this really works.

If you want to start with a No Budget business then “One Week Marketing Plan” by Pot Pie Girl might be what you are looking for.

Carl Nell has implemented these strategies as described in One Week Marketing and want to encourage new beginners who want to start an internet business with zero investment. Go for it guys the opportunity is here. You can read a full review on “One Week Marketing” at http://www.squidoo.com/1-week-action-plan

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Proven Internet Marketing Strategies For Guaranteed Success

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With so many different ways to promote your business, are you ready to find a few proven internet marketing strategies that really have been successful? There are an abundance of ways to promote your business and the problem with so many different ways, internet marketing owners do not know where to start or they try so many things they actually fail at them all. I would like to cover a few proven internet marketing strategies that I have personally used and while some may be free, others do cost to advertise. I am providing you these internet marketing strategies based on the level of traffic, from the highest and quickest traffic building to the least.

I am not ranking these different avenues of marketing based on best, better, good or poor as these are all great internet marketing strategies but each requires different skills, mindset and levels of expectations.

Pay Per Click Marketing

Pay per Click marketing is just as it sounds, as people click on your ad, whether it is a banner ad, a text ad, or hyper link ad; you are charged for every click. While many people do not like to use this as one of their internet marketing strategies, it is the one that can have the most increase in traffic in the shortest amount of time to your desired site. Pay per Click marketing can be as low as five cents per click and I have seen as high as fifty dollars per click, it really depends on your industry; the industry that I am in which is working from home ranges from five cents to five to ten dollars per click.

With Pay per Click marketing you have the ability to write a small ad and submit to really any site and input keywords that your ad would be shown for.
Below is a general example:

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Welcome To Global Online Marketing Consulting where we believe that every business owner should have the same opportunities in marketing their business online not to be dictated by budget or education. We specialize in working with each client one on one who want to leverage the power of the Internet to attract new customers. Follow this link ==> Online Marketing Consulting

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Restaurant Marketing Pay Per Click Advertising

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How to get instant traffic to your Restaurant Website through Google Pay-per-click marketing…

If you’d like to get some instant results with Google while your SEO campaign is under way, a great way to do this would be using Google’s pay-per-click advertising platform.

You see, whenever you type a search term into Google, you get some paid ads at the very top (highlighted in yellow or pink) and to there are more to the very right of the page, as well. The rest of the results are the “free,” organic listings.

The paid ads’ placement are based on the ad’s price (what you’re willing to pay per click) and its popularity (Google rewards you with cheaper clicks for having a popular ad).

So you could actually have the top paid ad… without paying the most per click!

Why?

Relevancy!

Google is the top search engine because they give their customers (searchers) what they want (aka what they’re searching for).

So as long as you bid on keywords that are relevant to your business and send them to a page that gives them what your ad promises, you can have a top ad placement (without having to pay top dollar).

But there’s one thing a lot of restaurant owners are really screwing up on…

Not sending their prospects to a conversion-focused landing page!

You see, when using a pay-per-click strategy for your restaurant marketing campaign, you want to make sure you convert that traffic into leads and sales.

So you want to send your ppc traffic to a squeeze page, which is a web-page whose sole purpose is to convert traffic to leads and sales.

Also, make sure and ad Google’s tracking code to your page and you’ll see exactly how much each lead is costing you.

Not only that, once you have a baseline like that to go from, you can test different strategies to get better results…

Examples of things you can test include…

* Headlines: colors, text, font, etc.
* Video versus text (or both)
* Your opt-in form: placement, design, colors, offer

This is what makes the Internet great — everything is trackable! Because, as long as you know your numbers, you can know what’s working best and spend accordingly.

This is one reason we recommend setting up a Google PPC campaign before you spend a lot of time or money trying to rank for a keyword through SEO.

This is, of course, another thing we know how to do quite well and can help you with…

520-221-4111

For more great info like this and our 7 Restaurant Marketing Secrets, go to…
http://ontopinternetmarketing.com/restaurant-marketing/

“I have been using the Internet to market various businesses for the last couple years now. I primarily use Social Media platforms, such as… blogs, Facebook Pages, Facebook Ads, and Social Bookmarks to both raise awareness through those mediums themselves… and to also boost a website’s SEO “link juice.” I am also a student of direct marketing and copywriting, using these tools to increase conversions as well as follow up with customers and prospects.”

For 7 Restaurant Marketing Tips that will help you get more customers quicker than you thought possible, go to http://ontopinternetmarketing.com/restaurant-marketing/

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Will Internet Marketing Work For You?

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Because there are so many variables that go into making a successful Internet marketing business it is difficult to predict success for each individual business. However there are certain things that can be done by anyone who wants to have a successful Internet marketing business.

So before we decide if Internet marketing will work for you let us take a look at a few things you will have to do to if you want to be successful.

1. If you have a product of your own you need to determine if there is an audience for it on the Internet. You do this by researching targeted keywords that relate to the theme of the product you want to sell. If there is traffic already then you have an excellent chance selling your product.

If the traffic is not there you are better off to find another product because creating traffic on the Internet is much harder then generating traffic to your business that is already there.

You can hire professionals to do research and compile very accurate statistics for you or you can do some basic market research yourself. Because many people come online looking for a product to sell and then begin to market from there hiring a professional firm is probably not necessary.

It is important that you understand what keywords are being searched for online and how many people are searching those every month. Your goal is to attract a certain percentage of that traffic and the more of it the better your chances for success will be.

2. Once you determine that there is in fact a market for your product one of the most important things you will do is properly set up your web pages. This is known as search engine optimization and is the backbone for getting your business traffic that you do not pay for.

If you have an unlimited advertising budget you can quickly generate traffic via pay per click advertising, but if you do not, you will have to get traffic from other methods. Properly optimizing your pages for the search engines is a technique that every successful Internet business does.

Whether your business is being built around a website or a blog it is still important that each page is optimized from the top to the bottom to feature specific keywords for that page.

3. To really make Internet marketing work for you, you are going to have to have traffic to your website. Long-term traffic comes from getting back links pointing to your site. This is definitely a strategy that you are going to want to learn to master. Every back link is a potential visitor so therefore you are going to want thousands of them and to get them in many different ways.

These are a few basic tips you are going to want to master to make Internet marketing work for you. When you first get started if you take the approach that your business is a marathon and not a sprint this will allow you to work on a consistent basis every day.

Tom McMullen writes articles related to Home Business. You can find more of his articles at: http://www.moneydeals4u.com/

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