Affiliate Marketing – The Ins and Outs

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What is affiliate marketing? It is an internet based marketing scheme where a particular business compensates their affiliates for the generation of new visitors and customers that were directed to the business through the marketing and advertising labors of the affiliates. The term “affiliate marketing” is also used to describe the industry of internet marketing. The industry may include affiliate networks, affiliate companies, and various other types of affiliate programs. The advertising methods use a website in order to steer traffic and visitors to another website. This method of marketing is a low key effort, which still proves to be a significant source for generating traffic.

There are numerous different compensation methods used by affiliate programs. The most common would be performance affiliate marketing. In order to earn compensation through performance strategies, the affiliate is required to do more than just drive traffic to the business website. The affiliate is required to direct the traffic to the website and then gain sales from the traffic for the business. Performance marketing is one of the most common types of compensation; however, affiliate programs use various different ways to compensate their affiliates. Some of these methods include:

o CPA- Cost Per Action
o CPS- Cost Per Sale
o CPC- Cost Per Click
o CPM- Cost Per Mille

There are numerous different types of affiliate websites. These types of affiliate websites are some of the most widely used types of affiliate websites utilized by affiliate marketers:

o Affiliate marketers who use search engines to advertise the advertiser’s promotions; these are used on a pay per click basis.
o Websites and directories that compare prices in shopping.
o Loyalty websites that provide accruing points, cash rewards, or the donation to a charity.
o Rebates, coupons, or discounts which place a spot light on sales promotions.
o Content websites
o Personal websites
o Weblogs
o E-mail targeted advertising
o Registration paths that provide offers from their own website
o Shopping directories
o Cost per action programs which reveal offers from the advertiser

Most individuals who become involved as affiliate marketers become involved by joining different affiliate programs. In order to find these affiliate programs you can use three different methods that provide reliable affiliate program sources. To become an affiliate marketer, you can use an affiliate program directory which will give you a list of different businesses looking for advertisers. You could also use larger sized affiliate networks which provide individuals with a variety of different advertisers. You may also become an affiliate marketer by visiting the businesses website yourself. Normally, these websites will have links that say something like; affiliates, affiliate program, or affiliate marketing on the businesses website.

Affiliate marketers have created a way to generate more revenue, especially those who are compensated on a commission based setup. The method is known as cookie stuffing. Cookie stuffing is the planting of a cookie on a visitor’s computer without the visitor being aware.

Emmanuel Mba is a medical scientist currently involved in internet marketer for the past three years, I am most interested in affiliate marketing, list building tools and providing articles on current health issues. You are welcomed to visit my site at [http://www.emmaaffiliates.com]

Article Source:
http://EzineArticles.com/expert/Emmanuel_Mba/57604

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What the Heck is Affiliate Marketing?

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Affiliate Marketing in a Nutshell
Affiliate marketing is a form of performance based advertising. Whereas with a traditional advertising buy – let’s say it’s in a magazine – an advertiser pays an up front fee to place their message and gambles that they will make money, with performance-based advertising the advertiser pays no up-front cost for the placement. Rather, they pay a fee every time a specific action – purchasing a product, signing-up for a service – is taken. Affiliate marketing connects content publishers and merchants working in relevant market niches, often through an affiliate network.

What is an ‘Affiliate’?
An ‘affiliate’ is just a fancy name for anyone who publishes content. Affiliates can have many types of platforms – a social networking site, a blog, an e-mail newsletter – anything really. The affiliate creates compelling content to drive traffic to their site. They embed relevant advertisements in their site, either directly in the content or adjacent to it. If the affiliate is compelling, users will click on the offers displayed on their sites. If the user takes the merchant’s desired action, the affiliate receives a commission.

What is a ‘merchant’?
A merchant is an advertiser with a product to sell. They develop ad-content and place it on affiliate sites. The affiliates generate content to drive users to the affiliate’s site and convince them to click on the merchant’s offer. When the user takes the merchant’s desired action – purchases a product, applies for a credit card, signs-up for an e-mail newsletter – the merchant pays a commission to the affiliate.

What is ‘affiliate network’ and why do we need them?
The paradigmatic example of affiliate marketing is Amazon.com. Amazon developed a program in the late 1990s where content publishers can sign-up for an ‘affiliate account’. A publisher, let’s say a blog about mortgage lending, reviews a book called Learning the Basics of Mortgage Lending and includes a link to purchase it. If the user clicks the link and buys the book, the affiliate receives a commission equal to a percentage of the purchase.

This model works well for an industry giant, but most merchants don’t want to (or can’t) invest in the internal capacity to place affiliate ads in this manner – it just isn’t cost effective. Enter the affiliate network. Affiliate networks connect content publishers with merchants. A merchant develops a campaign and gives it to the network. The affiliate network gives its affiliates the opportunity to place the offer on their site if they feel it will perform well there. The affiliate network takes care of all the grunt work from serving ads to making payments to affiliates. This way the exciting opportunities afforded by affiliate marketing are open to a much larger group of merchants and publishers.

Of course there are endless refinements, skills, and trick-of-the-trade to be explored, but that’s affiliate marketing in a nutshell.

Affiliate marketing is a form of performance based advertising. Whereas with a traditional advertising buy – let’s say it’s in a magazine – an advertiser pays an up front fee to place their message and gambles that they will make money, with performance-based advertising the advertiser pays no up-front cost for the placement. Rather, they pay a fee every time a specific action – purchasing a product, signing-up for a service – is taken. Affiliate marketing connects content publishers and merchants working in relevant market niches, often through an affiliate network.

What is an ‘Affiliate’?
An ‘affiliate’ is just a fancy name for anyone who publishes content. Affiliates can have many types of platforms – a social networking site, a blog, an e-mail newsletter – anything really. The affiliate creates compelling content to drive traffic to their site. They embed relevant advertisements in their site, either directly in the content or adjacent to it. If the affiliate is compelling, users will click on the offers displayed on their sites. If the user takes the merchant’s desired action, the affiliate receives a commission.

What is a ‘merchant’?
A merchant is an advertiser with a product to sell. They develop ad-content and place it on affiliate sites. The affiliates generate content to drive users to the affiliate’s site and convince them to click on the merchant’s offer. When the user takes the merchant’s desired action – purchases a product, applies for a credit card, signs-up for an e-mail newsletter – the merchant pays a commission to the affiliate.

What is ‘affiliate network’ and why do we need them?
The paradigmatic example of affiliate marketing is Amazon.com. Amazon developed a program in the late 1990s where content publishers can sign-up for an ‘affiliate account’. A publisher, let’s say a blog about mortgage lending, reviews a book called Learning the Basics of Mortgage Lending and includes a link to purchase it. If the user clicks the link and buys the book, the affiliate receives a commission equal to a percentage of the purchase.

This model works well for an industry giant, but most merchants don’t want to (or can’t) invest in the internal capacity to place affiliate ads in this manner – it just isn’t cost effective. Enter the affiliate network. Affiliate networks connect content publishers with merchants. A merchant develops a campaign and gives it to the network. The affiliate network gives its affiliates the opportunity to place the offer on their site if they feel it will perform well there. The affiliate network takes care of all the grunt work from serving ads to making payments to affiliates. This way the exciting opportunities afforded by affiliate marketing are open to a much larger group of merchants and publishers.

Of course there are endless refinements, skills, and trick-of-the-trade to be explored, but that’s affiliate marketing in a nutshell.

Peter Ryan is an online marketer and representative of Adapp Solutions, Inc., providing online advertising technology, including affiliate network [http://www.hasoffers.com/advantages.html] and advertising network software solutions.

Article Source:
http://EzineArticles.com/expert/Peter_R_Ryan/300423

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