Pay Per Click – A Good Way of Marketing

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One of the most important matters that businessmen always concern is publicizing their products or services. In this situation, pay per click advertisement is a good method. You can easily earn money in this way as long as you possess a website.

 

Pay per click advertising could give you much monetary benefits if you have your own website or blog. And it is also a good way to earn income in a situation where you have a lot of web site traffics on your web page.

 

Through your page, businessmen advertise their products and services and when one will click on the ad, you will be paid for it. There are even pay per click advertisers who will share percentage of money to you every time the ad will be clicked and then buy the product.

 

If you have little traffic on your website, this is not a good option for you because this is could be best if you have more and more clicks on the ad.

 

Nonetheless, if you have many consistent visitors in you websites or blogs per day, pay per click can be added without fee and this is a possible to way to earn more income.

 

This option also is very good for advertisers because if they advertise their products or services through pay per click, the advertiser can look and find a busy website which produce many traffics.

 

So when a website produces a lot of traffics and the marketer’s advertisements are on that website, this could be a great opportunity that the advertisement can be clicked and viewed by the internet users.

 

Pay per click advertisements can be added on multiple websites which create a lot of page views. In this manner, this doubles or triples the number of people who view the advertisements thus your product or services are offered.

 

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Restaurant Marketing Pay Per Click Advertising

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How to get instant traffic to your Restaurant Website through Google Pay-per-click marketing…

If you’d like to get some instant results with Google while your SEO campaign is under way, a great way to do this would be using Google’s pay-per-click advertising platform.

You see, whenever you type a search term into Google, you get some paid ads at the very top (highlighted in yellow or pink) and to there are more to the very right of the page, as well. The rest of the results are the “free,” organic listings.

The paid ads’ placement are based on the ad’s price (what you’re willing to pay per click) and its popularity (Google rewards you with cheaper clicks for having a popular ad).

So you could actually have the top paid ad… without paying the most per click!

Why?

Relevancy!

Google is the top search engine because they give their customers (searchers) what they want (aka what they’re searching for).

So as long as you bid on keywords that are relevant to your business and send them to a page that gives them what your ad promises, you can have a top ad placement (without having to pay top dollar).

But there’s one thing a lot of restaurant owners are really screwing up on…

Not sending their prospects to a conversion-focused landing page!

You see, when using a pay-per-click strategy for your restaurant marketing campaign, you want to make sure you convert that traffic into leads and sales.

So you want to send your ppc traffic to a squeeze page, which is a web-page whose sole purpose is to convert traffic to leads and sales.

Also, make sure and ad Google’s tracking code to your page and you’ll see exactly how much each lead is costing you.

Not only that, once you have a baseline like that to go from, you can test different strategies to get better results…

Examples of things you can test include…

* Headlines: colors, text, font, etc.
* Video versus text (or both)
* Your opt-in form: placement, design, colors, offer

This is what makes the Internet great — everything is trackable! Because, as long as you know your numbers, you can know what’s working best and spend accordingly.

This is one reason we recommend setting up a Google PPC campaign before you spend a lot of time or money trying to rank for a keyword through SEO.

This is, of course, another thing we know how to do quite well and can help you with…

520-221-4111

For more great info like this and our 7 Restaurant Marketing Secrets, go to…
http://ontopinternetmarketing.com/restaurant-marketing/

“I have been using the Internet to market various businesses for the last couple years now. I primarily use Social Media platforms, such as… blogs, Facebook Pages, Facebook Ads, and Social Bookmarks to both raise awareness through those mediums themselves… and to also boost a website’s SEO “link juice.” I am also a student of direct marketing and copywriting, using these tools to increase conversions as well as follow up with customers and prospects.”

For 7 Restaurant Marketing Tips that will help you get more customers quicker than you thought possible, go to http://ontopinternetmarketing.com/restaurant-marketing/

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