Tag Archives: Sales

New Tactics to Increase Your Direct Marketing Sales

Direct Marketing Advertising Resources

I have had many questions from people on what are good strategies to find people in direct marketing. I used to be one of those big go getters who go out and leave flyers on cars, doorsteps, signs, lawns, dogs, cots, and etc. Then I go and talk to every single person that I meet and tell them about my business proposal to them. I have done pretty well with my direct marketing, but it is a heck of a lot of work then what I wished for it to become.

If you want to cut your efforts in half the time of my old strategies, then I would recommend you to mix your direct marketing in your public area to the whole world with internet marketing.

You may already have a duplicate website given to you by your organizations, but when prospects visit your website, they don’t want to see the sales page, they want to see the “YOU” page. They want to know who YOU are and what YOU do. Once your prospects see your personal website that explains why you are a part of this business and how it has changed your life, then the website will become more personal to them, and that the website is more than a screen that they are looking at, but it is you who they are looking at. If you can sell yourself before your sales page, you have just sold your product.

You can still go out and chase those prospects of yours day in or day out, but I would recommend marketing your business on the internet a little more if you tend to stick with direct marketing. I love affiliate marketing and am not sure if I will ever leave it, but maybe someday I will go back to direct marketing.

Michael Tveter

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Affiliate Marketing Tips – Don’t Get Burned by a Convoluted Sales Process

Affiliate marketing can actually be very easy. It’s not rocket science if you just follow a few basic steps in regard to finding and reviewing a product, and promoting it. Unfortunately, some product merchants make things so darn convoluted that no matter how good YOUR efforts, you’re going to end up losing lots of sales. This article is going to show you what to be on the lookout for when promoting a product as an affiliate. You might want to make note of some of these.

For starters, I tend to look for a product that has as simple a sales page as possible. I know that long copy converts (I’m a copywriter) but there is long and then there is ridiculous. You can write too much. So go over the sales page and use some judgment as to whether or not you think the page itself is going to do the job it’s supposed to do. This is a gut instinct thing. There are no hard and fast rules here.

Secondly, I tend to stay away from confusing opt in pages. Some products have squeeze pages that are so convoluted that the prospect can’t possibly know what they’re supposed to do when they get there. Ultimately, they end up just leaving the page without even opting in. This is a surefire way to lose a sale. So I look for squeeze pages that are short and to the point and explicitly point out what the steps are and what will happen after the prospect completes them.

Finally, I make sure that I check out the sales process for any leaks. I’m talking about links to a blog or a video. These only distract the prospect from what they’re supposed to be doing there…buying the product. I also stay away from sales pages that say, “Affiliates sign up here.” In the make money niche, this is a recipe for disaster as most people in this niche will simply sign up and then buy the product through their own link. Outside of this niche, it’s not as big a problem. Most people looking for acne cures aren’t interested in signing up as an affiliate.

Bottom line is this. The simpler the sales process is, the easier it is for YOU to close the sale with methods as simple as an article on the topic and a comprehensive review of the product itself posted on your blog. This simple system works well for me and should work well for you too.

As long as the product creator doesn’t make the prospect jump through too many hoops.

To YOUR Success,

Steven Wagenheim

Tired of being an affiliate failure? Want to turn yourself into an affiliate assassin like I am? Want to land in the top 20 of every affiliate promotion you tackle just like I do? Check out my site at http://www.stevewagenheim.com/affiliateassassin/index.html and start earning a solid income as an affiliate marketer.

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Enthusiasm Will Help Boost Your Affiliate Sales

When you have made the decision to start making money online, often you will find that a great place to start is as an affiliate. Once you have your product which you wish to sell, it becomes your job to drive traffic to that product.

It sounds simple, but there are definitely techniques that can enhance your experience – and results! When you have a product, learn as much as you can about it, because you never know what kind of questions you may have to answer.

As you learn more, you’ll find yourself becoming passionate about the product. This is perfectly natural to expect – and it’s a good thing! What you’ll want to do is write yourself a list of people who will buy the product. Be as specific as possible. If the product is geared towards women, it’s great that you recognize this, but if you can narrow it to “women who are suburban stay-at-home moms who just had another child”, that would be ideal.

If you are having trouble, describe yourself. What categories do YOU fall into? Which of those categories do you see other people possibly being interested in the same product, even for the same reasons?

This micro targeting is a niche. That niche is where you make the money. Once you have a few categories which you can identify with, it becomes easier to market to them. If you haven’t already, start looking through interest groups and blogs which appeal to you and your interest, but also your product!

Find topics which you are knowledgeable about and post on them. Every time you do so, leave a link back to your page. As you do so, you’ll gain a few people who come by to check you out. A certain percentage of them will move through the purchasing process, eventually earning you money.

Your passion, your niche, is like a plant. It may start out small, but with attention and nurturing, you may find yourself in many more niches than you ever thought possible.

It’s best to start small, evaluating a few niches. You’ll come across one that responds well, then another. Once you’ve started to see results, you’ll know where to direct your attentions.

As you’re doing this, you may even start seeing other people doing the exact same thing as you. Don’t be discouraged – as a matter of fact, write their information down. I personally recommend keeping your own list of such individuals. They may know of other places which interest you or that you can post. Sometimes, they’ll even promote your products!

No matter what, every time you post, make sure you leave relevant information. Otherwise, you might as well be sending spam!

Later on, we’ll explain how to harness their information into an email list and the fine points, but for now, what you need to do is find your passion. The reason why I recommend locating a niche close to your passion is simple – enthusiasm. Think about it – when you bought your last car, or stereo, what was the salesman’s attitude like? The more enthusiasm they give off, the more passion they have for the product, the less it seemed like they were trying to sell it, right?

This is exactly why we seize on the enthusiasm, or passion. When you are conveying excitement, rather than “you should buy this”, it no longer seems like you’re trying to be a salesman. Now we could spend time teaching you to be a salesman, but that’s not what this lesson is about. Besides, the most important thing you could hope to learn is to be sincere – which won’t be a problem, because you’re passionate already, right?

The last major reason why we focus on passion in locating a niche has nothing to do with your potential customers. It has everything to do with you. If you are talking to people with common interests as yourself, about a product which you are passionate about, it will be a natural conversation, not a sales pitch. I want you to think about that.

We don’t want to change who we are, we don’t want to be seen as slick salesmen. That’s ok! Just be natural, be yourself! Finding your passion, your niche may take a little bit of work, but in the end it allows you to talk about things that excite you and generally just be yourself.

After all, we decided to make money online in part because it’s easy. What’s easier than being yourself?

E. Alan Cowgill

E. Alan Cowgill is the owner of Colby Properties, LLC. and President of Integrity Home Buyers, Inc. Since 1995, Alan has bought and/or sold hundreds of single family and/or small multi-family investment properties in Springfield, Ohio. Alan uses Private Lenders, not banks, to fund his real estate purchases. By doing this, he has created his own private bank of ,000,000 in funds. Alan looks for situations where the seller, the lender, and the eventual homeowner can all “Win”. He is not a Realtor, but a Private Investor, author, consultant and national speaker. He has been asked to speak on the topics of ‘Investing for the Beginning Investor.’ and ‘Finding Private Lenders.’ His home study system, &ls

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