Facebook PPC Marketing ?Do You Need To Learn It?

Regal Wallet Banner

Facebook PPC Marketing is growing fast. Recently, Facebook has begun offering Pay Per Click advertising. The jury is still out as to whether or not theirs is a top model PPC. Many marketers have actually concluded that it is. Others say it is a failure.

Personally I do not want to rush to any judgment. There is no doubting the fact that Google PPC campaign currently holds all the aces. But we should not be quick in concluding that this will always be so.

The good thing about Facebook PPC Marketing is that it comes cheap—at 5 cents per click. Which means you can at least give it a try, and then reach your own judgment.

To help you try things out, I offer the following suggestions:

Generally it is not advisable to start your social media networking with solicitations for business patronage—facebook or any other one. Even if that’s your ultimate goal, it should be gradually introduced way down the road.

Your first focus should be to build a solid base of followers—friends and fans. Next, build separate facebook pages for the products or services you plan on marketing. It also helps if you try to join facebook groups with interests identifiable with your niche area.

Even then, try to create a fairly unique group, based on what you perceive to be the deficiencies of the other groups. Your aim should be to fill a need not already catered for by an existing forum.

It is only after you have taken those initial (and essential) steps that you can decide to venture into Pay Per Click advertising with your facebook account.

Start by driving as much traffic as possible to the facebook landing pages you earlier created for your products. Fortunately it is easier to do this with facebook than with your conventional website or blog.

And at only 5 cents per click, the budget is also pocket-friendly, allowing you to experiment. But I still recommend a $ 5 dollar daily budget for each of your campaigns.

But ensure you clearly define your demographics. You do not want to wipe off your lean budget with untargeted traffic. So target the right market, and direct them to the right landing page.

One more thing: facebook has rules governing their PPC adverts which are very different from what you know about Google PPC. So do not just assume that you already know the rules governing PPC. Get familiar with their terms and conditions, and follow them. Or else your account will be blocked without prior notice.

Also, pay close attention to your advert campaigns once they are set up. Do not start with high budgets. Remember that traffic sometimes come very fast such that within a very short time your set budget could be wiped out. That is something you do not want to risk when you are still test-running things. Stay close to your computer at this stage, and make the budget low, just in case the traffic is not what you intended.

Finally, write catchy headlines. Those in the form of questions are the most effective. But bold statements also draw traffic. Your goal is to write the sort of headline that catches the attention of the reader and makes them want to read more about the subject. And that would make them click all the way to your landing page.

Facebook Pay Per Click may not compare with Google PPC at the moment. It may even be a little risky for the undiscerning advertiser. But it is exciting nonetheless, and could make you money if you get the hang of it and take it seriously.

As an Online Marketing Business Builder being able to attract daily targeted leads to your business is the key to your Online or MLM Success. How would you like to attract 50-100 leads to your business daily? 

Learning these Marketing Skills will help you build your MLM or Online business. You can visit my Blog sandraessex.com and this Success Website: yourmakemoneyonline.info to find out more complete information on Lead Generation Training.

Sandra Essex is a TOP Producing Internet Marketer. She enjoys helping new people learn how to Build Their MLM Business by using the internet. Learning these MLM Marketing Secrets can help you Explode your MLM Business. http://www.yourmakemoneyonline.info  Visit my Blog for more MLM Lead Generation Tips. http://www.sandraessex.com FREE 7-day Video Boot Camp: “Finding Leads without Prospecting” http://www.magicsponsoringformula.com

Related Affiliate Marketing Articles

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

Why Article Marketing is the Best Solution For Your Website

Regal Wallet Banner

What is the goal of your website? Whether it be to sell tons of products or to get the word out for your charitable cause there’s something you’ll need to realize that goal. Website traffic is the key ingredient to the success of most website owners. There are other ways to reach your goal such as pay per click advertising, but the traffic obtained from free advertising becomes much more valuable.

Search engines are probably the most visited web pages of all. They are used by people who are looking for something specific. The visibility of your website on these search engines determines its success. So how do you make your website visible to the people you are trying to reach? Yes, by writing articles with content relevant to what they are looking for. If you sell cell phones on your website, you’ll want to write an article that tells people “How to Determine What Cell Phone Service Works For You” for example. The content and relevancy of your article is key to direct the right type of traffic to your website. You will reap the rewards of the content you write by having interested and thankful readers click on your URL and visit your website.

Search engines crawl web pages periodically for content so be sure to submit yours manually to all search engines. More popular websites like EzineArticles.com and other article posting websites are crawled for content much more frequently and ranked much higher on the search engine rankings. This helps you because now when people search for content related to your company or cause, they are much more likely to find your website with a search engine via the article(s) you submitted. The more articles in relation to your website, the more traffic you can expect. If you work diligently enough and use the right words, in time, you can even expect to find yourself in the top pages of the search engines.

As you submit more articles and useful information to your readers, you will gain a reputation online. It is up to you to make this a reputation of offering useful advice to your readers. Of course if you’re sharing your knowledge, you’re entitled to toot your own horn a little and advertise yourself, your company or your products, but never lose sight of what the purpose of the article is. To offer your readers valuable information that will truly help them and that is in line with the title of your article.

For those of you who feel you may not know where to begin in writing an article and need some guidance, there are templates available that should give you ideas and guidance. If you visit Jlow Bookstore and click the SPM Profit link, you will find valuable free information that teaches you how to market your website and business online. For $ 39, you will get a full business kit that includes various tools, including 900 article templates to get you started. If you jot down key ideas that are related to your topic, you should be able to write freely on the subject and provide your readers with value and generate traffic and or revenue for yourself in the process.

Tony Gabriel
Read: How Anyone Can Make 0,000/month

Find More Affiliate Marketing Articles

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

How to Succeed in Typical Article Marketing – Find Out Here

Regal Wallet Banner

Typical article marketing is not a difficult thing to get into. It also costs absolutely nothing to begin and while there are paid services available, it is essentially free advertising for your website. It doesn’t matter what sort of web sites you have, whether it is only making money from pay per click advertising as a simple hobby endeavour.

Or for example you could have a major sales site, affiliate program or just about anything else. Article marketing will be highly beneficial, simply because it will help you get more visitors to your website. The more visitors you have, the more money will make, regardless of how you make your money.

Article marketing is not only a good method of getting links to your website, but because of this, it is also an effective way of search engine optimisation. You will get more back links to your website, so you will get a higher search engine PR.

Getting into the top lists for your relevant keywords in the search engines is something that takes time so you want to deploy every method of advertising available to you, and there is absolutely no reason not to bother with a free ones such as posting in forums and posting on other blogs like your own.

Article marketing is very simple since all you have to do is write short articles about your niche. Your article should not be pure advertising and there should offer genuine and useful information to the reader. This build up trust and will make the reader interested enough to click on the link to your website.

When article marketing, you need to take into account the huge importance of the resource box. The resource box is an area of text which is automatically attached to every article that you write to market your particular website. This should be carefully written and although should only be a couple of sentences in length and most, it should include some basic information about yourself and your business. However, most importantly, it should include a link to your website.

Your goal is simple. All you need to do is get somebody to read and be interested in your article. Only by the manually submitting to article directories which are extremely well known and always appear in the top of the list of results. This way your articles were easy be found, initially far more easily than your website itself. In some ways, this effectively puts your search engine ranking up a lot higher.

John Farcikan is an expert on how to use typical article marketing to drive targeted visitors to your business opportunity. Find out how to drive loads of traffic by checking out the following website http://www.article-writing-group.com

More Affiliate Marketing Articles

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

CPA Marketing Material That Leads to Actual Earnings

Regal Wallet Banner

It is not difficult to search for CPA marketing material. Search for it online and you will find tons of how to articles, internet marketing gurus and programs or systems up for grabs for any willing individual. But what is it about CPA that interests marketing affiliates so much they are willing to pay even for expensive programs that they are not even sure will actually work?

CPA or cost per action is one of the more effective ways to make money online. It is based on the model wherein the advertiser pays for every time a viewer takes action on an advertisement. This action may not necessarily mean an actual sale. Some advertisers pay for as much as getting information from a potential customer. This is through filling out survey forms on landing web pages and links to advertisements. The CPA marketer can also get paid whenever a viewer agrees to a free trial of the product being advertised.

This new form of marketing online had made waves since its conception because of the high conversion rates which more and more individuals are experiencing. However, not all people can be successful at it. The whole process is easy, but lead generation, as we know it, can post as a challenge for this industry. Marketing is always based on leads, and not just any leads, but advertisers are on the look out for good ones which will eventually turn into a sale.

This is probably why a lot of people who would like to make actual earnings through CPA marketing look for strategies and the CPA marketing material that could help increase their know-how of the industry. They need exact tools, plans that have actually worked, and people who would coach them to success. Though there are tons of information about CPA marketing in the internet and a lot of websites to choose from that offers systems on this form of marketing, a lot of people still fall for the trap made by internet gurus who are only out there to make money for themselves. If you search online, you will find a lot of promises made and six-digit figures in dollar signs that gives an assurance for the return of your investment.

But not all of these promises are kept. Some are just ploys for the new affiliate marketer to keep getting programs which he probably does not need. So the idea here is to get as much background on the program as possible. Ask people around to make sure that if you do purchase a CPA marketing toolkit, it would really help you turn those hours of hard work into actual cash.

If you don’t know anyone who knows a lot about this stuff, you can always go to forums and chat rooms that discuss making money online. And then, there’s always the reviews of CPA marketing material that gives you all the information you need before making a purchase. It is not bad to pay good money for a system or a tool that you could actually use to make more money online. Just make sure you have the right one. How do you do that? A wide source of information is essential to the success of your search for the best tool to use, then process it first before you act on impulse.

For more information, visit http://zerofrictionmarketingcash.com and learn how you can start earning a legitimate online income.

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

Affiliate Marketing – The Ins and Outs

Regal Wallet Banner

What is affiliate marketing? It is an internet based marketing scheme where a particular business compensates their affiliates for the generation of new visitors and customers that were directed to the business through the marketing and advertising labors of the affiliates. The term “affiliate marketing” is also used to describe the industry of internet marketing. The industry may include affiliate networks, affiliate companies, and various other types of affiliate programs. The advertising methods use a website in order to steer traffic and visitors to another website. This method of marketing is a low key effort, which still proves to be a significant source for generating traffic.

There are numerous different compensation methods used by affiliate programs. The most common would be performance affiliate marketing. In order to earn compensation through performance strategies, the affiliate is required to do more than just drive traffic to the business website. The affiliate is required to direct the traffic to the website and then gain sales from the traffic for the business. Performance marketing is one of the most common types of compensation; however, affiliate programs use various different ways to compensate their affiliates. Some of these methods include:

o CPA- Cost Per Action
o CPS- Cost Per Sale
o CPC- Cost Per Click
o CPM- Cost Per Mille

There are numerous different types of affiliate websites. These types of affiliate websites are some of the most widely used types of affiliate websites utilized by affiliate marketers:

o Affiliate marketers who use search engines to advertise the advertiser’s promotions; these are used on a pay per click basis.
o Websites and directories that compare prices in shopping.
o Loyalty websites that provide accruing points, cash rewards, or the donation to a charity.
o Rebates, coupons, or discounts which place a spot light on sales promotions.
o Content websites
o Personal websites
o Weblogs
o E-mail targeted advertising
o Registration paths that provide offers from their own website
o Shopping directories
o Cost per action programs which reveal offers from the advertiser

Most individuals who become involved as affiliate marketers become involved by joining different affiliate programs. In order to find these affiliate programs you can use three different methods that provide reliable affiliate program sources. To become an affiliate marketer, you can use an affiliate program directory which will give you a list of different businesses looking for advertisers. You could also use larger sized affiliate networks which provide individuals with a variety of different advertisers. You may also become an affiliate marketer by visiting the businesses website yourself. Normally, these websites will have links that say something like; affiliates, affiliate program, or affiliate marketing on the businesses website.

Affiliate marketers have created a way to generate more revenue, especially those who are compensated on a commission based setup. The method is known as cookie stuffing. Cookie stuffing is the planting of a cookie on a visitor’s computer without the visitor being aware.

Emmanuel Mba is a medical scientist currently involved in internet marketer for the past three years, I am most interested in affiliate marketing, list building tools and providing articles on current health issues. You are welcomed to visit my site at [http://www.emmaaffiliates.com]

Article Source:
http://EzineArticles.com/expert/Emmanuel_Mba/57604

Find More Affiliate Marketing Articles

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

The Secrets of Marketing on ClickBank

Regal Wallet Banner

The largest retailer as regards digital products on the internet is ClickBank. Counting from ten years back, products worth almost $ 1.5 billion were sold on ClickBank. This means that people are making money there. Yes, the incomes are not restricted to an individual only. Rather, you will find skillful entrepreneurs and businessmen making it big on ClickBank.

You can earn income via ClickBank using two methods. Foremost, you can sell products owned by other people just like affiliates. Or you can sell products created by you. The methods above are closely linked; most especially for professionals.

Imagine that you have created a single e-book, videos or a set of them and are deciding on selling them on ClickBank. If you know the good methods of driving good traffic to the sales page; you will evidently earn some income. You can also find affiliates who will help promote the products too. However, when the products initially appear on ClickBank, they are usually deposited at the bottom of the category they fit into. You can only see them on the final page and I believe most visitors do not visit that page so often.

People making it big on ClickBank are only gaining about eighty five percent through affiliates. You need to offer valuable commissions. 50% should be the lowest while a lot of affiliates would be willing to work for you for 75%.

Often times, extremely successful affiliates that reside on ClickBank launched their individual products and have been very successful at earning money from that. If you can fully launch a product, rest assured that about a hundred thousand visitors will flock to your website. Vendors of big products on ClickBank have pages customized with opt-in forms. They give out e-books, mini-courses and etc.. as bonuses.

As soon as an individual successfully launches a product, he or she will get a huge list that can be reached by emails. Hence, other products can be promoted during affiliation. This can be like to a circumstance of Catch 22. If you want to make it big from being an affiliate, there is a need to gather a huge list. But before you can get such a huge list, you must launch your products massively.

In this case, you can find some super affiliates who can help promote the products. However, the main sales you should make should be generated by you. Even if the launches were just smaller, take time to develop a list. As soon as you have gotten to the five thousand mark, you can start swapping emails with other vendors. If can have other products to promote to these five thousand individuals, no doubt, you will earn good money.

Yet, it is important to gather a list and introduce yourself to the big and skillful affiliates working in the same niche as you. Help them promote theirs first and they would be more in a disposition to promote yours after you must have launched another product.

 

Now Pay Close Attention —

On the next page you will take a sneak peak at the upcoming secret system release for driving herds of targeted traffic to any site, affiliate or product and dump wads of cash into your bank account using this hidden facebook secret

==> Dumb kids on Facebook make $ 119,833.57!

So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet to its core then I strongly recommend you read everything on the next page before it’s too late!

Visit this page ==> Dumb kids on Facebook make $ 119,833.57!

What if I told you to stop working day and night writing articles, posting blogs, setting up PPC campaigns, searching high and low for joint venture partners, creating videos … and all the other back breaking and boring stuff? You don’t need a website. You don’t need Google. You don’t need to create products. You don’t need to fork out on costly advertising. You don’t need any previous experience.
Take a peak at the system that is going to cause CHAOS all over the internet… Dumb kids on Facebook make 9,833.57!

Find More Affiliate Marketing Articles

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

The Simple Crazy Secrets to Increase yOur Web Marketing Results

Regal Wallet Banner

Internet marketing has been around for some time now, and with new people getting into it, it’s growing by leaps and bounds. The following tips will help you build your internet marketing campaign.

As an online promoter you will be required to handle a lot of content for your site as well as your promotions. This refers to anything that your prospects find beneficial, whether it is the written word, sound such as podcasts, or videos. If you want to achieve higher rankings in the SERPs, however, your written content must be of excellent quality. The articles and content you craft for your website should be unique and offer your visitors a lot of value. When it comes to ranking websites, search engines have become much smarter. The more interesting a website is considered by prospects and the better the content, the more value it is assigned by the search engines. The content you post should be your own and you shouldn’t be taking it from somewhere else.

The content you create needs to focus on providing value to your audience so you should make it both informative and enticing. This automatically leads to sales and increases your profits. Besides that, you not only get a regular flow of search engine traffic, but also repeat visitors who keep coming back to check for updates. The only way you can stand out from your competition is by providing content that is fresh, useful and serves a purpose. It doesn’t take new internet marketers long to fail because they become lazy when it comes to content and don’t pay it enough attention. You will need to have a well designed and easy to use website as an internet marketer. Having a website is not absolutely necessary but it will help you build a long term business. Your website should be a place for you to interact with your customers as well as sell your products. When you have a well run website, it demonstrates the credibility of your business. A website is a way to show people your business is genuine and trustworthy. It also helps you rank with the search engines giving you free and relevant traffic. Thinking long term, a website really is an internet marketing must to succeed.

If you have the budget and time to go through the learning curve, you should definitely try out Pay per Click marketing. As an Internet marketer you need to experiment with various traffic sources and PPC marketing happens to be one of the most targeted and reliable ways to get visitors. While PPC platforms like AdWords can send you traffic that is highly targeted in no more than 30 minutes, you still need to make sure you have the cash available and have done your homework before you start with it.

In conclusion, Internet marketing can be seen as one of the most effective ways to make money online. Do keep in mind, though, that it can take some time before you succeed because this isn’t a get rich quick scheme.

Kenny Jen website’s: charlie brown shirt, cheap football kits, And cheap wall art.

Related Affiliate Marketing Articles

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

The Simple Crazy Secrets to Increase yOur Web Marketing Income

Regal Wallet Banner

If you are looking for a career that has been around for some time and is still growing, internet marketing is the answer. In this article we will be discussing a few effective Internet marketing tips that you can use now.

Your main goal, as an internet marketer, is to sell as much as possible. Your success depends on how well you can convert people into buyers, in other words converting clicks into revenue. However, this can only be achieved if you can persuade prospects regarding the value of the product you are marketing. A lot of novice internet marketers fail to do this and therefore end up losing money. The most effective way to convince customers to make a purchase is to show what benefits your product will provide. The focus shouldn’t be on your company, you or your product. Everything is about what your customer wants and needs. If you want to convince your prospects to make a purchase you need to make sure they understand the product and the best way to do it is by clearly stating the benefits. Most people are apprehensive when making a purchase online. Making a calculated, informed purchase decision is actually what they want. People are less interested in product features than they are in benefits because there is still a lot of emotion involved in making a purchase. All they want to know is what advantages your product has that they should buy it. The more open you are by showing them all the benefits, the more chances you will have of making a sale. When crafting content or a sales page for your site, you need to mention the main benefit in the headline and spread the others throughout the body. As an Internet marketer, you need to have your website that is well designed and serves your target audience. Having a website is not absolutely necessary but it will help you build a long term business. Your website will be your base of operations by allowing you to answer questions for your customers, ask for reviews of your products, etc. A website is a good way to solidity your status as a credible business. It adds credibility to your business efforts. Another benefit of a website is the traffic generated through search engine rank. In short, having your own website for your Internet marketing purposes is a must if you want to be in the successful league.

You should definitely try PPC marketing if you have the time and money to spend on the learning curve. Being in online marketing means that you need to improve constantly and have access to multiple sources of traffic, and PPC advertising is considered to be one of the best and most reliable methods to drive traffic. Pay per Click services, such as Google AdWords, can generate traffic for you in under half an hour, but you need to learn all you can about it and have the cash available before you start. Overall, give your internet marketing endeavors time, don’t rush things and you will find that your success isn’t as far as you though initially.

Kenny Jen website’s: charlie brown shirt, cheap football kits, And cheap wall art.

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

Ways to Earn Much Money On the Internet – Sucessful Marketing With The Blue Ocean Strategy

Regal Wallet Banner

Keep off the competition! The Blue Ocean Strategy overcomes other companies and stays away from fierce competition by leaving others behind.

 

The authors W.Chan Kim and Renee Mauborgne did an intensive research and concluded that there are no permanently excellent companies. However, to improve the quality of success, it is important for companies to study what they did that created a positive difference and then replicate it systematically. Kim and Mauborgne have found that the strategic move that matters centrally is to create Blue Oceans.

 

The book further outlined the keys to achieve this Framework:

 

– Reconstruct Market Boundaries

– Focus on the Big Picture

– Reach Beyond Existing Demand

– Get the Strategic Sequence Right

 

A few months ago, I decided to order a Photo Book from Apple’s Photo Services since I use iPhoto to manage all my pictures. The book was to be a consolidation of family pictures taken in various events over the years as a gift for my mom. As the delivery took longer than expected, I wrote to the customer support services who promptly replied with a shipment status. A few days ago, the customer support wrote to me again just to check if I have received my package and wanted to ensure I am completely satisfied with my Apple Photo Services experience.

 

I responded that I had indeed received the Photo Book, but the pictures turned out darker than what I had set online when I placed the order. It was more of a causal comment that a complain, honestly. To my surprise, the customer support said she was sorry for not meeting my expectation, and that she had gone ahead to issue a full refund for my order! I was asked to consider resubmitting my order and the quality issues should be resolved with a second printing. The email also contained technical information explaining why some images may appear slightly darker than what I viewed on my computer’s display.

 

Basically, I was blown away by the shopping experience. Would I go back to Apple Photo Services? Yes, certainly! They have created a Blue Ocean strategic space where many of their competitors lack. The iPhoto interface feature itself is already a killer.

 

The Internet Marketing business is no different. Many Internet Marketers simply offer loads of Affiliate products through their websites banking on visitors to click and buy. Through my personal experience, the hit rate is extremely low, meaning unless you have tons of targeted traffic, it is unlikely to bring enough food on the table.

 

That is the reason why I like Adam Short’s Niche Profit Classroom program. It is likely one of the best legitimate Internet Marketing courses that I have committed and benefitted from. In many ways, the Niche Profit Classroom is actually a display of the Blue Ocean approach. It teaches how to locate a niche where most people ignore. The free traffic generation method alone is a wonder of science and art combination that Adam had given a lot of thought to it.

 

I highly recommend the Niche Profit Program to anyone who truly wants to succeed in Internet Marketing, legitimately. Additional Resources: FREE Traffic Video Tutorials

Find More Affiliate Marketing Articles

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon

What the Heck is Affiliate Marketing?

Regal Wallet Banner

Affiliate Marketing in a Nutshell
Affiliate marketing is a form of performance based advertising. Whereas with a traditional advertising buy – let’s say it’s in a magazine – an advertiser pays an up front fee to place their message and gambles that they will make money, with performance-based advertising the advertiser pays no up-front cost for the placement. Rather, they pay a fee every time a specific action – purchasing a product, signing-up for a service – is taken. Affiliate marketing connects content publishers and merchants working in relevant market niches, often through an affiliate network.

What is an ‘Affiliate’?
An ‘affiliate’ is just a fancy name for anyone who publishes content. Affiliates can have many types of platforms – a social networking site, a blog, an e-mail newsletter – anything really. The affiliate creates compelling content to drive traffic to their site. They embed relevant advertisements in their site, either directly in the content or adjacent to it. If the affiliate is compelling, users will click on the offers displayed on their sites. If the user takes the merchant’s desired action, the affiliate receives a commission.

What is a ‘merchant’?
A merchant is an advertiser with a product to sell. They develop ad-content and place it on affiliate sites. The affiliates generate content to drive users to the affiliate’s site and convince them to click on the merchant’s offer. When the user takes the merchant’s desired action – purchases a product, applies for a credit card, signs-up for an e-mail newsletter – the merchant pays a commission to the affiliate.

What is ‘affiliate network’ and why do we need them?
The paradigmatic example of affiliate marketing is Amazon.com. Amazon developed a program in the late 1990s where content publishers can sign-up for an ‘affiliate account’. A publisher, let’s say a blog about mortgage lending, reviews a book called Learning the Basics of Mortgage Lending and includes a link to purchase it. If the user clicks the link and buys the book, the affiliate receives a commission equal to a percentage of the purchase.

This model works well for an industry giant, but most merchants don’t want to (or can’t) invest in the internal capacity to place affiliate ads in this manner – it just isn’t cost effective. Enter the affiliate network. Affiliate networks connect content publishers with merchants. A merchant develops a campaign and gives it to the network. The affiliate network gives its affiliates the opportunity to place the offer on their site if they feel it will perform well there. The affiliate network takes care of all the grunt work from serving ads to making payments to affiliates. This way the exciting opportunities afforded by affiliate marketing are open to a much larger group of merchants and publishers.

Of course there are endless refinements, skills, and trick-of-the-trade to be explored, but that’s affiliate marketing in a nutshell.

Affiliate marketing is a form of performance based advertising. Whereas with a traditional advertising buy – let’s say it’s in a magazine – an advertiser pays an up front fee to place their message and gambles that they will make money, with performance-based advertising the advertiser pays no up-front cost for the placement. Rather, they pay a fee every time a specific action – purchasing a product, signing-up for a service – is taken. Affiliate marketing connects content publishers and merchants working in relevant market niches, often through an affiliate network.

What is an ‘Affiliate’?
An ‘affiliate’ is just a fancy name for anyone who publishes content. Affiliates can have many types of platforms – a social networking site, a blog, an e-mail newsletter – anything really. The affiliate creates compelling content to drive traffic to their site. They embed relevant advertisements in their site, either directly in the content or adjacent to it. If the affiliate is compelling, users will click on the offers displayed on their sites. If the user takes the merchant’s desired action, the affiliate receives a commission.

What is a ‘merchant’?
A merchant is an advertiser with a product to sell. They develop ad-content and place it on affiliate sites. The affiliates generate content to drive users to the affiliate’s site and convince them to click on the merchant’s offer. When the user takes the merchant’s desired action – purchases a product, applies for a credit card, signs-up for an e-mail newsletter – the merchant pays a commission to the affiliate.

What is ‘affiliate network’ and why do we need them?
The paradigmatic example of affiliate marketing is Amazon.com. Amazon developed a program in the late 1990s where content publishers can sign-up for an ‘affiliate account’. A publisher, let’s say a blog about mortgage lending, reviews a book called Learning the Basics of Mortgage Lending and includes a link to purchase it. If the user clicks the link and buys the book, the affiliate receives a commission equal to a percentage of the purchase.

This model works well for an industry giant, but most merchants don’t want to (or can’t) invest in the internal capacity to place affiliate ads in this manner – it just isn’t cost effective. Enter the affiliate network. Affiliate networks connect content publishers with merchants. A merchant develops a campaign and gives it to the network. The affiliate network gives its affiliates the opportunity to place the offer on their site if they feel it will perform well there. The affiliate network takes care of all the grunt work from serving ads to making payments to affiliates. This way the exciting opportunities afforded by affiliate marketing are open to a much larger group of merchants and publishers.

Of course there are endless refinements, skills, and trick-of-the-trade to be explored, but that’s affiliate marketing in a nutshell.

Peter Ryan is an online marketer and representative of Adapp Solutions, Inc., providing online advertising technology, including affiliate network [http://www.hasoffers.com/advantages.html] and advertising network software solutions.

Article Source:
http://EzineArticles.com/expert/Peter_R_Ryan/300423

More Affiliate Marketing Articles

  • Twitter
  • del.icio.us
  • Digg
  • Facebook
  • Technorati
  • Reddit
  • Yahoo Buzz
  • StumbleUpon